Digital Marketing Company nyc

Financial Marketing Firm Expands into Segmentation, Big Data, Machine Learning and Artificial Intelligence

Financial Marketing Firm Expands into Segmentation, Big Data, Machine Learning and Artificial Intelligence
Written by publishing team

MKP Communications Company.

The two programs launched as part of the MKP DIPs initiative are the qualitative “survey-based” program and the quantitative “big data” program.

For 27 years, MKP Communications inc. It has developed and implemented data-driven marketing and communications programs for its financial institution clients. With the launch of its all-new Data Intelligence Programs (DIPs), the company is taking an ambitious step into the future.

DIPs MKPs are a way for an agency to use data collection and statistical analysis to create more in-depth marketing insights and forecasts, which in turn are used to build more targeted and effective marketing campaigns for customers.

The two programs launched as part of the MKP DIPs initiative are the qualitative “survey-based” program and the quantitative “big data” program.

In the qualitative program, MKP designs and runs a survey of existing or potential clients according to research best practices. Respondents’ behaviors and needs are assessed based on a range of demographic and psychological characteristics. The survey data is then enriched with additional first-party customer data and third-party shared data. The results are analyzed and interpreted in order to group consumers with similar characteristics into “groups”, which form the basis of statistically significant segments.

Characters are assigned to segments and presented in a narrative report, enabling MKP customers to improve business priorities, improve their marketing spend, replace some mass marketing efforts with more specific messaging, and locate targeted products and services based on segment.

The quantitative program is implemented in partnership with industry-leading marketing forecasting firm, Faraday. Customer data is ingested securely in a secure SOC 2 Type 2 environment. Complies with licensed and licensed data sets consisting of more than 270 million US consumers characterized by more than 400 attributes including demographics, financial data, life events, and data Possessions, hobbies, interests, and shopping behaviours.

Customers are aggregated and machine learning models trained that produce predictions including probability to buy, invest, borrow, convert or acquire, lifetime value of the customer and more. These AI-powered, data-driven forecasts equip MKP and its financial services clients to design highly targeted and effective omnichannel marketing initiatives and campaigns, product positioning and branding.

“We are excited to offer our customers this cutting-edge data intelligence software on par with the best marketing intelligence solutions available on the market today,” said Maxwell Chalkin, Chief Digital Officer, MKP. “The most exciting thing, I think, is that we are offering this to our clients in the financial industry at a surprisingly economical cost. We are confident that our DIPs enable all of our clients to get toe-to-toe with their most sophisticated and capable competitors.”

“MKP has always blended its deep expertise in the financial industry with thoughtful analysis of customer business objectives, customer data, and purchasing behavior to design effective communications strategies,” said Hilary Kilbeck, President and CEO of MKP. “What is really exciting is that we are now using advanced technology, data analysis and artificial intelligence to create more powerful marketing programs for our clients.”

MKP Communications Company. is a New York-based marketing communications agency specializing in strategy and program implementation for the financial services industry. 212-983-5700, http://www.mkpteam.com

Share the article on social media or email:

.

About the author

publishing team