Rachel McCready Joins Evoke as Creative Director, North America. A health innovator, McCready has built brands in the health space for more than 20 years, most recently as Executive Creative Director at Klick Health. She has also held creative leadership positions in both independent agencies and networks and has built a reputation as a transformational agency leader creating meaningful and impactful work for agencies and clients alike. Work created by McCready’s teams has been recognized by Creative Floor, MM+M, 360, and David Ogilvy Awards. She has served on the juries of Clios, International London Awards, World Awards (New York Festivals), and Effies Best of Best. It was inducted into the MM + M Hall of Femme in 2021. McCready reports to Jane O’Dower, president of Evoke North America.
“I am very excited to be joining the team – Evoke is taking creativity to a new level both in terms of how we approach client issues and the work we deliver. There has never been a better time than now for the Health More HumanTM mission,” said McCready. More humanity right now, and I think 2022 will signal a strong return of all things ‘real’ – real human experiences, real art, real connections. Get ready to get some very real feelings aroused this year.”
Alexis Pinte Joins Evoke as Chief Strategy Officer, North America. Penty brings to this role over 20 years of experience harnessing the power of customer insights to build massive brands. She has led initiatives across a wide range of therapeutic areas: infectious diseases, oncology, rare diseases, neurological disorders, cardiovascular disease, men’s health, women’s health, and genomics. Penty will focus on leading and growing the practice of Evoke’s brand strategy across North America. Prior to joining Evoke, Penty was Head of Strategic Planning at The Bloc and spent five years at Klick building a brand strategy practice and AOR portfolio. She was a strategic leader in award-winning campaigns recognized in Cannes, MM+M and PM360. Other previous roles include Leo Burnett’s Global Consumer Advertising and Insights and Consulting with the concurrent Publicis Healthcare Communications Group. Benti is also reporting to Jane O’Dwyer, president of Evoke North America.
“It is an honor to work in an industry where what we do counts. Evoke takes this privilege to heart; honoring human realities as a foundation for promoting positive change,” said Benti. “Strategically, it’s about discovering an opportunity for meaningful human connection – in how we work as teams, as partners with our customers – and ultimately in how brand purpose inspires people. I really see that this is what drives the strategy team here, and why this team succeeds in creating business. Major. It’s exciting to be a part of that and further fuel that spirit.”
Evoke includes specialized agencies evoke KYNE, focus on communications and public relations, and Invoke Navigation, focusing on market access and impulse marketing. Evoke is 2021 Best place to work in Crane. Evoke KYNE has received a number of awards in 2021 including, This year’s Provoke Health Care AgencyAgency of the year and Best place to work PRWeek.
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