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eBay launches ‘Small Business Shopfronts’ shoppable digital OOH campaign

eBay launches ‘Small Business Shopfronts’ shoppable digital OOH campaign
Written by publishing team

Wednesday 15-12-2021 12:30

To support 300,000 small businesses on its platform, eBay and McCann London have teamed up with window screen designers from the CLM Agency to create ‘Small Business Shopfronts’, a shoppable digital OOH campaign that encourages consumers to shop on a small scale in the lead-up to Christmas.

Five winners of the eBay UK Small Business Award have been chosen to design and photograph their storefronts, each celebrating the seller’s unique products and personalities. Botanico, Go Thrift, Brown & Ginger, Bosede Accessories, and St Rocco’s Hospice Each has their own creations outside the home as they are featured on a range of large-scale digital sites, building awareness and giving national recognition from both London’s Westfield centers to Birmingham’s New Street station, Manchester ONE and beyond. Each “Small Business Shopfronts” digital window reflects unique discoveries from small businesses in the market. You can also shop at OOH ads that are interactive, with QR codes on each screen allowing people to buy directly from the ad.

“With supply uncertainty still ongoing, what eBay can offer shoppers is our secret weapon – a diverse group of over 300,000 UK small business sellers who can give them even more choice – whether they are looking for new, refurbished or coveted. “It’s hard to find this holiday season,” said Eve Williams, head of marketing at eBay UK. “We know our customers want to do their part to support small businesses and we are proud to bring the power of small business to the forefront of consumers’ minds this year by creating These OOH windows are shoppable.”


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