Shenzhen, China -(work wire) – DHgate and Google, the leading cross-border e-commerce market in China, recently announced the launch of a joint advertising solution to make overseas marketing faster and easier for exporters to increase online sales.
This solution, which is called Huitou Advertising Platform and is also the first of its kind in China, has greatly reduced the barrier to 2.3 million sellers on DHgate, most of whom are micro, small and medium-sized enterprises (MSMEs). With this solution, sellers can implement effective marketing campaigns, taking advantage of Google Shopping and Google Smart Shopping, in more than 200 different countries and regions across the world.
With Huitou, Google’s advertising solution offerings will be seamlessly integrated into the DHgate marketing platform for sellers, along with other advertising tools offered by the e-commerce company.
Thus it can be easily accessed within the DHgate portal for sellers or an external portal outside the e-commerce marketplace, saving the needs of sellers to register a Google account.
Huitou allows every seller on the DHgate platform to create an advertisement plan, including budget, timing, and destination country within minutes, and execute this plan easily and efficiently.
Moreover, Huitou provides data such as clicks and deal values to DHgate sellers to better analyze the ad results.
“Google has been committed to developing innovative and useful digital marketing tools and services for many years,” said Bai Yong, Head of Channel Partner at Google Greater China. “We are excited to collaborate with DHgate, to leverage their insight into building innovative marketing services to better empower their sellers, and look forward to improving the performance and efficiency of their overseas marketing with this all-new solution.”
Huitou comes just in time for DHgate sellers as cross-border e-commerce in China saw a 20.1% year-on-year growth in the first three quarters of this year, according to data from the General Administration of Customs.
“This collaboration with Google is also an important advance for DHgate in attracting buyers around the world and enriching the marketing landscapes for cross-border sellers,” said Li Wei, general manager of DHgate Marketing Centre.
Prior to this collaboration, Google was already one of the most important channels for businesses across borders to reach customers around the world. DHgate, based on 17 years of accumulating data insights and algorithm iteration, has been the leader in leveraging search engines to drive sales.
According to similar site data, in 2020, 45.4% of all DHgate traffic came from Google and other search engines, which is higher than the 33.5% percentage of the next B2B cross-border e-commerce company.
“We believe that Huitou, which combines the advantages of Google ads and DHgate data, and technical advantages over these years, is bound to provide an enjoyable user experience for DHgate sellers.” Lee added.
DHgate was established in 2004, and has become the leading B2B cross-border e-commerce marketplace in China. With our global operations and offices, including the USA and UK, we reach millions of people with trusted products and services. As of December 31, 2020, DHgate has served over 36 million registered buyers from 223 countries and regions by connecting them to over 2.3 million sellers in China and other countries, with more than 25 million live listings on the platform annually. For more information, please visit dhgate.com and follow @DHgate.com.