Digital Marketing Company for Small Business

Developing a digital transformation strategy for small businesses

Developing a digital transformation strategy for small businesses
Written by publishing team

Watch the full Episode 1 above and follow Jim and Alice’s journey in Episode 2, Episode 3 and Episode 4 now.

Small business is the lifeblood and engine of the global economy, creating jobs and opportunities and even lifting societies out of poverty. At every level, from culture to commerce, and in every country, their success is very important – but not every small business has the marketing knowledge and access to digital tools to achieve or reach their full potential.

That’s why Facebook and The Drum have partnered for the second year to launch “The Digital Makeover” as part of the Marketing Can Change the World campaign, with a new focus on giving two small businesses a digital makeover to positively influence them around the world.

last year, three teams of industry contributors conceptualized, created and implemented marketing campaigns to help scale three minority-owned businesses in the UK, US and Singapore, highlighting the true power of marketing to influence for good and change the world for the better.

In ‘Digital Transformation’, the focus shifts to future business auditing using e-commerce and digital tools, by helping two small businesses navigate different digital tools on their path towards digital transformation.

The beginning of the first episode is co-founder and editor-in-chief of The Drum Gordon Young, who introduces viewers to two small businesses that are being helped to transform digitally throughout the series – Jim Little of 100-year-old Caurnie Soaperie in Kirkintilloch, Scotland, and Alice Liu of Grand Tea and Imports In Chinatown, New York.

“We were able to attract more crowds who were Asian Americans or already interested in Chinatown, but we weren’t able to branch out to a wider audience.” – Alice Liu, co-owner of Grand Tea & Imports

Also in this episode, viewers get a chance to meet the leaders of the Industry Contributors Team – Natasha Chetiyawardana, Creative Partner and Founder, Bow & Arrow, who leads Team UK and Tressie Liberman, Vice President of Digital Marketing, Outside the Company, Chipotle Heads Up Team US – to learn more About their role in the project and why they chose to participate.


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