Digital Marketing Company Names

Credera Names Ian Thomas UK Chief Data Officer

LondonAnd January 6 2022 /PRNewswire/ — Credera, a global consulting firm specializing in cloud, data, engineering, innovation and strategy, has named Ian Thomas To the newly created position of Chief Data Officer for the UK market.

Thomas will be responsible for engaging with senior customer data leaders to help them accelerate their strategic data initiatives and guide their organizations to become more data-driven.

Credera is part of the Omnicom Precision Marketing Group (OPMG), an area of ​​practice specializing in digital and customer relationship management within Omnicom Group Inc. (NYSE: OMC).

“Ian’s experience and expertise in data is extraordinary,” he said. Chris DinCEO of Credera UK. “We are excited to welcome him to the Credera community. His knowledge and background will add exceptional value to our customers and employees.”

Thomas is a 20 year veteran in the data and analytics industry. He co-founded one of the industry’s first web analytics companies and held senior data leadership positions at Microsoft and Publicis Groupe, handling some of the world’s largest and most complex data sets and building effective cross-functional teams to bring data to life. He is a prominent figure in the UK’s growing CDO community, having been named to DataIQ’s list of Top 100 Data Leaders in 2020.

“I am very excited to join Credera at this point in their journey and to help them build relationships with trusted clients to achieve extraordinary results through data,” Thomas said. “The Chief Data Officer role combines deep technical knowledge and experience with softer skills in organizational design, stakeholder influence, and operational excellence; but it can be a challenging task, with few peers to bounce ideas off. My goal is to support customer data leaders with tips Operation and insights backed by Credera’s outstanding operational and technology delivery capabilities as well as the Omnicom open operating system orchestrating better outcomes, Omni.”

About CREDERA

Credera (Creditera.com) is a global consulting firm specializing in strategy, innovation, data and technology. As part of the Omnicom Precision Marketing Group, more than 1,000 consultants worldwide partner with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to deliver tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, opens doors to extraordinary business performance for its clients. The company’s mission is to make an extraordinary impact on our customers, our people, and our communities.

About OMNICOM Precision Marketing Group

The Omnicom Precision Marketing Group aligns Omnicom’s digital, data, and CRM capabilities to deliver targeted, precisely-targeted customer experiences at scale. Using its global framework for Connected Data, Connected Intelligence and Connected Experiences, OPMG provides services including data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric modeling and attribution, technology consulting, business and digital experience design and development. Underpinning the delivery of these services, Omni is an advanced technology platform that combines a powerful cultural insights engine with extensive data insights from first, second, and third party sources, including many of Omnicom’s proprietary data partnerships. The Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of the Omnicom Group Inc. (NYSE: OMC) which includes more than 200 companies in a wide range of marketing disciplines including advertising, public, relations, healthcare, CRM, events, promotional marketing, branding and research.

ABOUT OMNICOM GROUP INC.

Omnicom Group Inc. (www.omnicomgroup.com) is a global leader in marketing and corporate communications. Branded Omnicom Networks and several specialist companies provide advertising, strategic planning, media buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialized communications services to more than 5,000 clients in more than 70 countries. Follow us Twitter For the latest news.

SOURCE Omnicom Precision Marketing Group

.

About the author

publishing team