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CMO’s top 8 martech stories for the week – 13 January 2022

CMO's top 8 martech stories for the week - 13 January 2022
Written by publishing team

Constant Contact acquires Vision6

Email and SMS marketing platform, Vision6, has been acquired by Constant Contact for an undisclosed amount.

US-based Constant Contact, a digital marketing platform also geared towards small and medium businesses, confirmed that it signed an acquisition agreement this week on a deal that is expected to expire in the second quarter of 2022.

Founded in 2001, Vision6 offers an Australian SMS and email marketing platform with a client base that ranges from small businesses to government, non-profit, retail and marketing agencies. Clients include IVE Group, Mitsubishi Electric, Big4 Holiday Parks and poolwerx.

The companies said that the combination of Vision6 and Constant Contact provides a platform for growth in the Australian market and will enable Vision6 customers to enjoy the benefits of the Constant Contact comprehensive digital marketing software platform.

“The acquisition of Vision6 will bring us a strong management team with a deep commitment to serving Australian clients,” said Constant Contact CEO Frank Villa. “I look forward to working with the Vision6 team to lead investment and growth in the Australian market.”

Matthew Myers, co-founder and CEO of Vision6, also expressed his delight at the combination of his efforts. “Constant Contact is not only a pioneer, but an industry leader, and I look forward to leveraging the depth of their solutions to bring increased value to our customers and partners in Australia.”

BlueConic CDP Acquires Strategic Private Equity Investment

BlueConic has secured a strategic investment from the private equity firm, Vista Equity Partners, to accelerate the growth of its Customer Data Platform (CDP).

The investment was led by Vista’s Endeavor Fund and will be directed toward accelerating BlueConic’s global expansion efforts. The amount invested was not disclosed. Existing investors, including Spring Lake Equity Partner, Sigma Prime Ventures and Converge Venture Partners, will continue to be secondary investors in the company.

The BlueConic CDP platform is used by more than 300 companies worldwide including Heineken, ING, T-Mobile and VF Corporation.

“In today’s privacy-first era, I truly believe Vista is the best possible partner to help BlueConic — and our customers — take full advantage of the growing demand for the collection and use of approved first-party data,” said Bart Heilbrunn, founder and CEO of BlueConic. “This investment represents an exciting milestone in our company’s journey that will allow us to benefit from the extensive knowledge and experience of Vista as we continue our mission to transform how businesses operate by putting standardized, actionable first-party data in the hands of growth-conscious users.”

Nosto acquires SearchNode

Trade experience platform Nosto made a second acquisition of the company, snapping up e-commerce search tech company SearchNode for an undisclosed amount.

Nosto said SearchNode’s award-winning search technology, which relies on natural language processing, will allow customers to implement site customization, merchandising, segmentation and testing strategies locally to further improve shopper journeys.

“As we integrate personalized search into our AI-powered commerce experience platform, for the first time, retailers will be able to harness the full power of search data across the entire store to deliver seamlessly connected and personalized commerce experiences from the moment a user arrives on their site,” the CEO said. Nosto, Jim Lofgren.

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