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ClubCorp names Jim Berra Chief Marketing and Innovation

ClubCorp names Jim Berra Chief Marketing and Innovation
Written by publishing team

Dallas, November 18, 2021 (GLOBE NEWSWIRE) — ClubCorp announced today that Jim Berra will join the global leader in Private Clubs® as Chief Marketing and Innovation Officer to lead ClubCorp’s marketing and innovation efforts across an unparalleled portfolio of private clubs. In this newly created role, Bera will oversee the full range of marketing capabilities, including brand strategy, communications, social and digital media, web development, consumer insights and product innovation. Pera will lead the team responsible for promoting and showcasing the company’s portfolio of premier private clubs while highlighting the ClubLife experience and the impact ClubCorp properties have in the communities they call home.

“Jim’s proven track record of driving growth, injecting energy and innovation into leading brands will be vital to supporting ClubCorp’s future growth and advancing our mission of bringing people together through extraordinary experiences to build meaningful relationships,” said David Pillsbury, ClubCorp CEO. To get Jim to join the team and further accelerate the way we go to market, build our brands, and enhance the amazing experiences we have available at over 200 golf and country clubs, city clubs, and course clubs.”

Bera comes to ClubCorp from Royal Caribbean International. He joined as Senior Vice President and Head of Marketing in 2015, overseeing all of the company’s advertising, marketing communications, social media, and customer marketing programs. He also led Royal Caribbean’s digital efforts, including audience and site development. Prior to joining Royal Caribbean, Bera spent seven years at Carnival Cruise Lines as Chief Marketing Officer. Prior to that, Bera spent three years at Rodale, Inc. , a global media publishing company, and seven years at Starwood Hotels & Resorts in various marketing management positions, including Senior Vice President of Marketing for Clients and Strategic Alliances. A resident of Miami Beach, Florida, Bera holds a BA in Economics and Philosophy from Northwestern University.

“At first glance, people might think that ClubCorp is about golf, but it is so much more than that,” said Pera. “This company is all about the social, business and philanthropic relationships that are built through ClubCorp’s huge and diverse portfolio of clubs and experiences. I also got to know David Pillsbury and the team The ClubCorp leadership, their passion and enthusiasm for their clubs and members are unparalleled. I am excited to explore and help grow this great company.”

About ClubCorp
Since its founding in 1957, Dallas-based ClubCorp has operated with a central purpose of building relationships and enriching lives®. ClubCorp is the leading operator of golf owners, country clubs, city clubs and golf courses in North America, working relentlessly in its quest to provide extraordinary experiences, meaningful connections, shared passions and memorable moments to its more than 414,000 members. With approximately 17,000 peak season employees and a portfolio of more than 200 owned or operated golf and country clubs, city clubs, sports clubs, and course clubs in 27 states, the District of Columbia and two foreign countries, ClubCorp creates communities and lifestyles through its championship golf courses, green spaces and Business, handcrafted cuisine, resort-style pools, tennis facilities, golf courses, fitness centers, and robust programs.

ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); Woodlands Country Club (The Woodlands, Texas); The Metropolitan. You can find ClubCorp on Facebook at and on Twitter at Tweet embed.

Meg Tollison
Head of Membership Department

An accompanying image is available at


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