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Citrix for Sale? Company Names New Channel Chief Amid Speculation

Citrix for Sale? Company Names New Channel Chief Amid Speculation
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He came to Citrix as COO of Sales and Services last year from SAP.

Mark Palumba will become Citrix channel president next month, replacing Bronwyn Hastings, who jumped to Google Cloud earlier this year. Chief Customer Officer Hector Lima announced the move on Monday, amid reports that Citrix is ​​once again offering itself for sale.

Mark Palumba from Citrix

Citrix does not comment on last week’s report by Bloomberg that the company is evaluating whether to sell itself. Citrix has considered its options in the past. The report also noted that Elliott Management has increased its stake in the company. Elliott Management, the fund’s senior investor, now owns a 10% stake in Citrix.

During an interview Monday with Futures Channel, Lima declined to comment on the reports.

“We cannot comment on any existing rumors or speculation,” he said. “But what I would say is that we continue to take the right steps, both from a leadership standpoint and from an engagement perspective, to make sure that we make our business the best line of business for our market partners.”

Among those priorities is improving opportunities with its partners, hoping to increase revenue, after sales targets have not been met in recent quarters. After Hastings left Citrix for Google Cloud in May, Lima said the company decided not to replace her at that time; Instead, the company chose Palomba to oversee partner organization Citrix in his role as Operations Director for Sales and Services.

Lima, who was promoted in July, said he had decided to dedicate himself to the channel.

Hector Lima from Citrix

Hector Lima from Citrix

“I think we need to give it more focus,” Lima said. “So we decided to give him this channel challenge and have him run that exclusive.”

Palumba joined Citrix last year after five years as General Manager of SAP’s Financial Services Market Unit. Palumba is also the former CEO of Critical Path, where he was the Executive Vice President of Sales and Field Operations Worldwide.

Channel Operations Optimization

Palumba will report to Lima. In a letter to partners, Lima said Palumba has already focused on improving the channel’s operations.

“In the past year and a half under Mark’s leadership as Chief Operating Officer, Sales and Services, we have been able to drive strategic sales aligned with growth, operational effectiveness and consistency, including selling with many of you and our partners, while driving operational excellence,” Lima’s message states. “Mark understands that Citrix partners are critical to our success, and with his decades of global sales experience, including selling with partners, he is uniquely positioned to take the partner organization to the next level.”

Palumba’s nomination to lead the global Citrix channel, is one of three leadership changes announced by Lima on Monday. Kurt Hosner, Global Vice President of Commercial and Public Sector Services, will also lead Emerging Global Sales. Sherif Siddik, now Vice President of Sales and Services covering EMEA, will lead commercial strategy and market reach.

Lima said the three leadership changes will take effect October 1.

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