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CI Capital Announces Sale of Hero Digital

CI Capital Announces Sale of Hero Digital
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New YorkAnd November 18 2021 /PRNewswire/ – CI Capital Partners (“CI Capital”), a New YorkThe headquartered private equity firm announced today that it has sold its portfolio company Hero Digital (“Hero”), a leading customer experience-driven digital transformation firm that integrates strategy consulting, design, technology, data and performance marketing, to AEA Investors LP (“Hero”). “AEA”), a leading global investment firm. The financial terms of the deal were not disclosed.

During CI Capital’s five-year tenure of ownership, Hero’s revenue has more than sixfold increased through a combination of organic growth and five additional strategic acquisitions—each of which has enhanced Hero’s service offerings and enabled the company to expand geographically to five US cities. Hero now serves Fortune 1000 customers across key verticals, including financial services, technology, health and wellness, consumer, retail, and manufacturing.

Joost Thesseling, Managing Director of CI Capital said, “CI Capital is proud to collaborate with Dave Klimnik and Team Hero during the extraordinary growth and transformation of the company over the past five years. The Hero team has done an incredible job in rapidly expanding the company while maintaining an unwavering commitment to its customers and employees. We look forward to seeing what Dave and his team can accomplish in this next phase.”

Dave KlimnikHero, Founder and CEO commented, “Joost and the entire team at CI Capital have been outstanding partners during a critical period of explosive growth and exciting transformation for the company. We are grateful for their vision, support, and commitment to our vision of building a unique digital experience company.”

Canaccord Genenity served as financial advisor and Paul, Weiss, Rifkind, Wharton and Garrison LLP served as legal counsel for Hero. Houlihan Loki and Guggenheim Securities, LLC as financial advisors, and Fried, Frank, Harris, and Shriver & Jacobson LLP served as legal counsel to AEA.

Hero Digital is a leading customer experience-driven digital transformation company founded in California At the intersection of business, design and technology. Hero Digital works with C-Suite of the Fortune 1000 to drive transformational business growth with superior customer experiences that deliver value to people and businesses. Trusted advisor to the world’s best brands such as Comcast, US Bank, Twitter, Salesforce, Jefferson Health and TD Ameritrade. Learn more at

About CI Capital Partners
CI Capital Partners LLC is a leading private equity investment firm in North America dedicated to investing in mid-market companies of more than $2.4 billion of the invested capital. Over its 28-year history, CI Capital and its portfolio companies have made more than 410 additional platform companies and acquisitions representing approx. 10 billion dollars in the project value. CI Capital partners with management teams and experienced entrepreneurs to build significant businesses through additional acquisitions, organic growth, and operational improvements. For more information about CI Capital Partners, please visit

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Daniel Younger
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Source CI Capital Partners


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