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Business support group’s new digital skills course to support Irish SMEs

Business support group's new digital skills course to support Irish SMEs
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The UK-based Enterprise Nation will train Irish SMEs in cybersecurity, cloud skills, digital marketing and more as part of its free Go and Grow Online programme.

Enterprise Nation has teamed up with Microsoft, Vodafone and Klarna to launch a new free digital training program to support small businesses in Ireland.

Business Support Group’s Go and Grow Online program is a one-year course that provides business owners with support to accelerate digital, sales, CRM, and financial skills. Topics including cybersecurity, digital marketing, and cloud skills will also be covered.

The Enterprise Nation is based in London and almost all courses will be offered. It hopes to support up to 20,000 SMEs in total through the programme. In the UK, it supports around 50,000 small and medium businesses. Irish companies that participate in Go and Grow Online will have access to the group’s platform and support provided including workshops, e-learning and access to digital advisors.

Go and Grow Online launches today in Ireland at StartUp 2022, a virtual event for Irish small business owners. Enterprise Nation founder Emma Jones introduced the course here to meet the demand for online digital skills training. The demand is coming from Irish small and medium business owners, many of whom have set up their businesses in response to the pandemic.

“We are seeing a once-in-a-generation opportunity for small businesses. The events of the past two years have fundamentally changed the way we live, creating markets that didn’t exist before. You need to look no further than the transition from offline selling,” Jones commented. Internet to Online Selling.

The acceleration of digital technology and social media, she added, “has leveled the playing field, providing virtual marketing platforms and marketplaces for every company to connect directly with their audience – wherever they are in the world.”

A well-known entrepreneur, commentator, and author, Jones founded Enterprise Nation in 2005. She is also a co-founder of the foundation’s campaign StartUp Britain.

Last May, the Enterprise Nation teamed up with Facebook Ireland to offer online training to thousands of small and medium businesses as part of the social media giant’s The Boost with Facebook programme.

Once public health restrictions allow, there will be in-person sessions across the country for small and medium business owners to network. Irish teachers include Paddy McDermott, founder of Bax & Max, and Feedalpha’s Gary Evans and Jacinta Dempsey, founder of Thesocialnetwork.

Bax & Max is a business consulting firm based in Galway. Digital agency Feedalpha, social media management and consulting agency Thesocialnetwork are all based in Carlow.

“Getting expert advice on digital and social selling as well as areas like finance is a huge boost for me and my business,” said Aisling Flanagan, founder of Velvet Cloud Sheep’s Milk Yogurt and Cheese, who joins Go and Grow Online.

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