Hootsuite stands out as one of the most comprehensive social media management tools on the list. Hootsuite, like its competitors, allows you to schedule social media content in advance, decide when their audience is most likely to engage and use an interactive chart to review scheduled content. Higher-level plans provide powerful data analytics, a number of integrations for productivity and efficiency applications, and live Hootsuite training for the entire team.
Hootsuite has five pricing plans: Free, Professional, Team, Business and Enterprise. The free plan is very limited, allowing one admin to schedule five posts on two social media profiles. As you progress through the levels, Hootsuite features more comprehensive analytics and social media tracking reports. The professional level is great for individuals and small businesses as it allows one user to manage ten social media accounts. The team layer is designed for small teams, allowing up to three users to post to 20 social media accounts. Team, Business, and Organization plans come with customizable advanced analytics reports.
While the higher-tier plans aren’t cheap, additional analytics tools are essential for businesses that use social media as part of their marketing efforts.
One of the distinguishing features of Hootsuite is its ability to easily integrate with many applications. All of Hootsuite’s APIs are available as open source, which means that the platform can work in tandem with software solutions. In fact, Hootsuite enhances its compatibility with more than 250 apps including business apps from Microsoft, Canva, Adobe, Spotify, and more. This is invaluable for social media managers and content creators who work across multiple platforms and want to navigate through these platforms quickly and easily.
Who should use it: Small and medium-sized businesses using social media marketing as a driving force for sales.