BBC’s The Apprentice is back with 16 new contestants vying to impress Lord Alan Sugar in a bid to secure a £250,000 investment in their business ideas.
The show has been on hold for two years due to the coronavirus pandemic.
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The series hasn’t been on the air since 2019 which saw Kareena Lepore win the show and invest the prize money into her own bakery business.
With this year’s contestants already announced – including the West Midlands nominee – just who will help Lord Sugar determine who is the perfect candidate?
Meet the referees for The Apprentice 2022:
Lord Alan Sugar
Alan Sugar is the premiere man on the show known for his serious attitude towards business and honest confrontations on the board of directors.
He founded his first company Amstrad in 1968 and his fortune has since been estimated at £1.2 billion according to the Sunday Times in 2020.
He is very candid on social media and has been regularly involved in fights with other celebrities including former Good Morning Britain presenter Piers Morgan and Martin Lewis.
He has been the star of The Apprentice since his first series aired in 2005 after the BBC commissioned the series after the success of the American version with Donald Trump being the main face of the series.
Karen Brady CBE
Karen has been one of Lord Sugar’s lieutenants since 2009 when she replaced Margaret Mountford.
At the age of 23, Karen was Birmingham City’s managing director in 1993 and remained in that position until 2009 when she left the club after its sale.
She then moved to West Ham United where she was appointed Vice Chairman of the Board of Directors and still retains this role today.
Besides her business ventures, Karen is also a Life Fellow for the Conservative Party in the House of Lords and is a Small Business Ambassador for the UK Government.
Known for her outspoken stance, Karen is a vital aid to Lord Sugar as he decides who is worth his investment.
Tim Campbell MPEG
Tim was the winner of the first-ever series of the British version of The Apprentice after he landed a £100,000 a year job working for Lord Sugar.
After two years at Lord Sugar, Tim left the business in 2007 and co-founded the charity Bright Ideas Trust.
Later that year Tim was appointed Social Enterprise Ambassador for a British government initiative aimed at applying modern business solutions to social and environmental problems.
In 2016, Tim co-founded a digital marketing agency in London and is also the Chairman of the Board of Directors of the High School he attended as a child in London.
He has been announced as the new assistant to replace fan favorite Claude Leitner who has announced that he is taking a break from the show to recover from the injuries he sustained during a cycling accident.
When he found out he was going to replace Claude, Tim revealed the crucial advice he had given him.
Speaking to Metro, Tim explained: “The only advice he gave was being honest with yourself because that’s the only thing you can really do.
“The beauty of the show is the originality in focusing on the candidates, not the advisors.”
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