Digital Marketing Company Names

Away names its first operations and digital chiefs

Away names its first operations and digital chiefs
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Diving Brief:

  • After two turbulent years on Away’s C-suite, the brand on Wednesday expanded its leadership team with three new CEOs, including its first chief operating officer and first digital chief.
  • The luggage brand DTC is named after Charles Liu COO, who most recently served as Casper’s COO, according to details emailed to Retail Dive. Liu will lead the supply chain and business technology teams at Away, and has leadership experience from Walmart, Shopko and Walgreens.
  • Melissa Weiss has been appointed Chief Marketing Officer responsible for Brand Marketing, Growth Marketing, Creativity and Communications. Away has also arrested J. Crew’s former chief digital officer, Luke Chatelain, who will take on the same role at Away.

Diving Insight:

Away is recruiting new leadership to help lead a “critical phase of growth” as it deals with a pandemic that has hit travel particularly hard. According to the brand, the company has outperformed its preliminary revenue estimates for 2021, allowing it to return to growth investments. In April last year, the brand DTC Leave about half of its employees And another 10% lay off after its sales plunged 90%.

the The “year of recovery” was marked by the expansion of its product assortment, the introduction of new collaborations with celebrities, and the establishment of partnerships with companies such as Marriott and Keith. Now, the retailer is bringing in three new leaders to help drive its growth in key areas: operations, marketing and digital.

In naming its first general manager of operations, the luggage brand indicated that it was in the midst of making significant investments in business infrastructure as it expanded. Other appointments abroad Along the same lines Reveal a focus on sustainable growth. Weiss, the brand’s new chief marketing officer, focuses on building brand affinity while also driving revenue growth, and comes with experience from well-known companies including Lyft, Theory, Amazon Fashion and Barry’s Bootcamp.

Away’s lead digital position will define a new omnichannel customer experience for the brand, and the company is once again pulling a veteran retail executive into the role. Chatelain was responsible for digital transformation at West Elm and J. Crew, and will now oversee Away’s digital product, UX, and vision teams.

“After a very challenging period for the travel industry, we benefited from increased customer demand and saw significant gains across all categories,” Away CEO Jane Rubio said in a statement. “As we prepare for the next phase of growth and the critical year ahead, we are thrilled to welcome Charles, Melissa and Luke to our leadership team. These talented and seasoned leaders bring an impressive depth of diverse expertise and experience away.”

New employees join about seven months after Rubio Took over as CEO of the luggage brand, which was the long tail end of the keys in the top center. Former Overseas CEO Stuart Haselden Leave the brand in February, after only four months as the company’s sole CEO. He replaced Away co-founder Steph Korey, who He originally resigned in December 2019 Before Deciding to remain in the co-CEO role With Haselden a month later.

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