There were two truths in 2021: You gave up baking, and you (or your best friend) quit their job. In fact, both of you probably did. Neither of you will be alone — 4.4 million people left their jobs in September, according to the US Department of Labor.
The advertising, marketing and media industries, in which it is not unusual to flounder, are no exception. However, the industry is growing faster than ever – according to GroupM, global advertising revenue is expected to rise 22.5% in 2021 to reach $763 billion, not counting US political ads. This is the “fastest growth in advertising history,” according to Brian Weiser, global head of business intelligence at GroupM 👀.
At the moment, there are a lot of jobs in this sector. I like a lot.
- As of December 17th, Roku had 750 openings, Trade Desk had 572 openings, Criteo had 319 openings, and Google had 10,224 (!) openings on LinkedIn.
- The recruitment craze comes as digital advertising, specifically advertising technology Especially On 🔥, thanks to investor interest.
Roku’s vice president of product management, Louqman Parampath, told Marketing Brew that the most challenging roles to fill include software engineers, data scientists, analysts and, of course, recruiters.
“I don’t see a lot of ‘big resignation’ and more big demand,” Eric Franchi, an ad technology investor and general partner at AperiamVentures, told us, referring to the industry’s growth. “It’s an indoor space, and the talent pool is very limited.”
🎵 There is a season, labor, labor, angry 🎵
For these jobs, recruiters often look for job skills And Ana Milisevic, a digital marketing consultant and co-founder of Sparrow Advisers, explained with industry-specific experience, which tends to teach on the job.
“Often, you will have to sacrifice one or the other somewhat to fill a role – which in itself is not the end of the world, especially for larger companies that can dedicate time and resources to training, she said, adding that individuals with “both skill sets struggle with Short supply, high demand, and they demand a premium for compensation.
On a larger scale, digital advertising is an industry that is constantly recruiting, hopping on ship for a better opportunity is par for the course.
“It is not uncommon for people who have worked for two months to take that into a more prominent role in a different company and get a nice bump in salary and title inflation,” Milisevic said.
Many of these skills can also be transferred to virtually any company in the industry, such as Google, Facebook, or Roku, explained Brian Dolan, CEO and founder of Work Reduce, a company that specializes in hiring digital media buyers and analytics staff within agencies and brands. . Its employees work at Work Reduce, but they support another business that needs additional employees.
Clients include IPG, OMG, Publicis, WPP, and Dentsu. The company tripled its commercial revenue in both 2020 and 2021, though Dolan declined to provide figures regarding company size or revenue details.
According to Dolan, companies are grappling with a “now missing middle.” Like Milisevic, he said they are looking for candidates who bring knowledge together And A few years of work under their belt to the table, people with “two to 10 years of experience…infantry.”
Work Reduce employees are remote, a feature Dolan said has been critical to the company’s success as it expands the pool of available workers beyond advertising centers — historically major cities.
“Advertising is not rocket science, he said, you don’t need an advanced degree “to buy ads on Facebook.” It requires a lot of attention to detail, right? It requires the ability to adapt to a very dynamic environment in an advertising agency. But these people are in a lot of places, not just in New York. “