Anna Cutis appointed head of imre . health
The agency veteran adds a diverse mix of experience to help level up The well-established digital footprint of imre
NEW YORK, NY (January 13, 2022) — Emre Anna Cutis has appointed her new president, imre Health, as the digital powerhouse continues to elevate the life sciences offerings and spur its annual growth into stronger digital AOR engagements. With a proven track record of success in both agency and client-side leadership roles, Anna will capitalize on making imre a unique partner in the busy agency landscape and build new business acumen in growth areas, such as scientific communications, brand strategy, and data and analytics.
With over 20 years of experience, Anna has led the commercial strategy for brands at Pfizer and Mesoblast, Inc. and Forest Laboratories. Most recently, she was the Managing Director of HH & Y’s H4B Chelsea, where she held various leadership roles for nearly seven years and demonstrated a proven track record of promoting business health and growth, as well as driving new product launches and innovation strategy. Anna will report to Jeff Smokler, partner at imre.
“We advance industry and customer first through the way we foster innovation with our customer partners, from audience-driven strategies to purpose-driven innovation to best-in-class digital program implementation,” said Jeff Smookler, Partner at imre. “As we look to the future and how we can expand our service offerings and increase value for our client partners, we need a leader like Anna, who provides a comprehensive view of the market and deeply understands the emerging areas of communication between the agency and the client.”
Anna’s expertise across a wide range of verticals and consumer-facing areas, including primary care, specialty care and rare diseases, aligns with top healthcare brands that are redefining pre-launch and pre-launch initiatives with imre Health’s growth strategy.
“The opportunity to join imre and make an impact on the agency’s future vision, to immediately launch and apply my experience, with imre’s talented leadership team, is an exciting one,” said Anna. “My passion for healthcare is rooted in developing greater touch points with our audiences across a deeper set of digital applications. Combining this passion with the core shares that have gained so much success thus far, will result in initial complementary solutions that connect our audience and brand partners with a greater purpose.”
About health imre:
Emery Health It works with many of the leading, high-growth brands in the pharmaceutical, biotechnology and life sciences industries. Driven by innovation, the agency’s integrated suite of marketing communications services includes brand strategy, digital marketing, creativity, social media, PR and media, and data and analytics. Through a coordinated ideas model, imre Health partners with a diverse and growing group of brands including AstraZeneca, Bausch & Lomb, GlaxoSmithKline and Pfizer, among others. The agency has offices in New York, Los Angeles, Baltimore and Philadelphia. imre is a LGBTQ-based, NGLCC-certified diversified resource.