Media buying agencies and representative companies of a business research firm – Global Market Report 2022 – Market size, trends and global forecast 2022 – 2026
LONDON, Greater London, UK, January 10, 2022 / EINPresswire.com/ – Media buyers using artificial intelligence (AI) to improve media are gaining popularity in media buying agencies and the corporate representative market. TBRC’s media buying agencies and representative market overview show that AI is changing the way advertising operations are managed. In August 2021, BLKBOX.ai, a Facebook ad management platform, launched its smart media buying platform, allowing businesses to expand profitably. The SaaS-based intelligent, automated media buying platform builds profitable campaigns and triples ad spend metrics while reducing the time required to manage a comprehensive media purchase from six hours to six minutes. The platform allows large organizations, large corporations, and small and medium-sized businesses (SMBs) to accelerate their digital campaigns by requiring just three inputs: creative assets, budget, and KPIs.
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In August 2021, TAKUMI, a Japan-based marketing, branding and social media platform, acquired Unieed for an undisclosed amount. With this acquisition, TAKUMI has expanded its paid media offerings globally while expanding its paid media team in both the London and New York offices. Unieed is a UK based strategic content media buying agency specializing in content-based campaigns working with leading outdoor and cycling brands.
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The global media buying agencies and representative companies market size is expected to grow from $70.82 billion in 2021 to $78.35 billion in 2022, at a compound annual growth rate (CAGR) of 10.6%. The growth in the market is mainly due to companies rearranging their operations and recovering from the impact of COVID-19, which earlier led to restrictive containment measures including social distancing, remote work and closing of businesses which led to operational challenges. The market share of global media buying agencies and representative companies is expected to reach $112.11 billion in 2026, at a compound annual growth rate of 9.4%.
The major players covered in the global media buying agencies and representative corporate industry are Publicis Groupe and Omnicom Group Inc. and the Interpublic Group of Companies, Dentsu, Katz Media Group, and Edelman.
TBRC Global Media Buying Agencies and Representative Companies Market Research Report Segmented by Services into Media Buying Service, Media Planning Service, Media Representation Firms, Other Services, By Mode To Offline, Online, By Application in BFSI, Consumer Goods and Retail Government, public sector, information and communication technology, healthcare, media and entertainment.
Media Buying Agencies and Representative Companies Global Market Report 2022 – By Services (media buying service, media planning service, media representation companies), by situation (offline, online), by application (BFSI, consumer and retail, government and public sector (Information and Communications Technology, Healthcare, Media and Entertainment) – Market Size, Trends and Global Forecast 2022 – 2026 is one of a series of new reports from Business Research firm that provides media buying agencies and representative companies with a market overview, forecasting media buying market size and growth in Agencies and representative companies for the entire market, media buying agencies and representative companies, geographies, media buying agencies, representative companies market trends, media buying agencies and representative companies, market drivers, media buying agencies and representative companies Market restrictions, media buying agencies and representative companies Market Leading competitors revenue, profiles and market share.
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