When setting up your business on the Internet, you usually only get one domain name on which your entire business is built. Your website acts as a virtual face of your online business. Your audience will use your domain address to find your business and products.
Therefore, when you buy a domain address, you have to correct it the first time. It pays to do your research and watch out for hidden factors so that this one-time action is the right one at the start of your business growth.
In this post, you will learn about the most important things you should know before buying a domain.
Check domain availability
Many people put their hearts on a business name without checking if it’s available as a domain address. There are millions of websites out there today and there is a strong chance that your website name will already be taken.
Always make sure you brainstorm a few names that fit your business. You can work with the name generator tool to come up with good brand names. The best part is that you can also check if the domain address of a name is available at the same time.
You will save a lot of time and effort and you can also save money by finding a domain address that has not been used before. Staying open to different domain names and working with your domain registrar or name generator tools will make the process of choosing the right domain name a lot easier.
Look for free options
Before buying a domain, compare different platforms to get the best offer. You can get free gifts from domain registrars or hosting platforms if you do your research.
You should know that buying a domain name is not enough to create a website. The content you create has to “live” somewhere. Meaning that your website files should be stored on a server so that visitors from any part of the world can see the content you place on your site. To do this, you need to sign up for a hosting service.
Many domain registrars have hosting services as part of their offering. You will also find hosting companies that allow you to purchase domain names.
While doing your search, look for the following:
- Can you get a free domain name if you use a hosting service?
- Free SSL Certificate
- 24/7 customer support from domain registrar and hosting company
- WHOIS FREE Privacy Fee
Some hosting platforms and domain registrars help you create your website by offering free website builders that will help you make your website look good.
Check for social media handles
When you choose a domain name, you automatically choose your social media handles. For example, my company name OptinMonster is in the domain name, handles used to find it on social media.
If your social media handles are not the same or very close to your website address, it will be difficult for customers to find you on social media. It also improves SEO when the handles and domain name are the same.
When you set up your domain, be sure to do some research to see if your handles are available to your social media accounts. If you’re not, it’s worth thinking about new names rather than trying to hyphenate or add numbers to get a close handle on your field address.
Find your domain history
Sometimes, you can buy a domain name that has already been used by other companies. In such cases, it is possible that activities related to the domain address used previously could affect your business today.
For example, a domain name associated with bad PR, bad backlink strategies, or other issues can come back to haunt your business when your new website is built and running.
To make sure this isn’t the case for you, enter the domain name you’re considering into the Internet Archive website. You will be able to find historical snapshots of the website associated with the domain. You can check if it is appropriate for you to choose this name or whether you should choose another name.
Also, use a good SEO tool that can track backlinks to see which websites are linking to that domain. If you find that there are unwanted websites linked to it, you will have to disavow it or just choose another domain name.
Check other fees
Some domain registrars promote their domain names by promising you low fees at first. You want to read all the details clearly and look at the fees including taxes, add-ons, renewal fees, transfer fees, and more.
When buying a domain name at a discount, make sure you understand what you will be paying the following year when the discount is no longer valid.
The huge increase in domain fees as well as the hidden costs of transferring a domain from another registrar can quickly become prohibitively expensive.
It is especially harmful for small businesses and individuals dealing with high prices. That’s why you should check the prices with great interest.
I’m done with you
With the information in this post, you will be in a good position to choose which domain name to stick with.
Follow the directions here, do your research, and don’t comment on a name until you have its domain address. But once you have the domain name you want, make sure you buy it right away before someone else grabs it.
Once you have chosen your domain name, you are well on your way to achieving your business goals.