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6 Expert Tips For Small Business SEO Strategy in 2022

6 Expert Tips For Small Business SEO Strategy in 2022
Written by publishing team

Are you ready for SEO for small businesses in 2022?

If you’re still struggling to craft a strategy, you’re not alone. The uncertainty of the ongoing business interruptions associated with the pandemic and changes in consumer behavior keep marketers and SEO professionals on alert.

To help out SMBs and marketing professionals, we asked our network of experts, “What’s your best SEO tip for SMBs as we launch in 2022?”

From business networking to sharing customer stories, here are our top tips for small businesses that want to improve their search rankings.

1. Click on Emerging Research Trends

Jeff RydalOneLocal, Senior Product Manager, advises all companies to focus on optimization around objective sets of intent-based keywords at every stage of their customers’ journey, as Google continues to improve its algorithm and ability to determine what content searchers are really looking for.

“Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions their customers have,” he says.

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Additionally, Riddall advises small businesses that offer e-commerce via Shopify, Amazon, or other platforms to familiarize themselves with what’s necessary to optimize their product pages in these environments and what content is required to complement and support their products.

“Modern SEO is all about enhanced content marketing; those who are able to provide their customers with relevant and timely content and answers to their product questions are more likely to improve their search visibility.”

2. Plan your content wisely

Clarentino Adoc, managing director at Clarini Online Marketing, recommends that local businesses start producing content on their website on a regular basis, if they haven’t already.

“They need to start thinking less like a local company and more like a media company,” she explains.

SEO consultant Anatolii Ulitovskyi says, “SEO is a long game but it is possible to increase speed with the right strategy and implementation.”

“Dive deep into your content strategy. Build authoritative content. Localization is key to discovery,” says Sigarth Iyer, Head of SEO at Resulta.

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He adds, “Be the thought leader in your field and showcase your expertise. Signs of trust will be beneficial to dominate. Get those reviews, testimonials and industry recognition. Prioritize accessibility, inclusion, and user experience in messaging, the selling process, and the customer journey.”

Rebecca Conway, Director of Content at Sweet Digital, recommends that small businesses take a holistic approach.

“Link your email, social networking, PPC strategies, and content together to increase reach and engagement, and increase your chances of achieving campaign goals,” it says.

3. Use the right keywords

Shiva Kumar FujalapoenaAnd Digital Marketing Analyst (PPC Expert) at Visaka Industries Limited, suggests small businesses focus on long-tail keywords when creating content. This strategy will help you to earn more featured snippets which will lead to more traffic to your website.

Ulitovskyi agrees and adds, “Content and links are still the main ranking factors. So, covering these keywords helps to get ranked faster. Paid tools do a good job of finding such keywords. Then manually check and filter out irrelevant topics.”

“The last step is to choose the priorities. Less but quality is still the basis,” he emphasizes.

Road Loop It is suggested that when sending Google review links to your customers, you should use a background search query to associate your brand with your keyword and see your listing display.

Furthermore, “You will score 100/100 when you have the correct keyword domain URL. Making less than eight edits to any page makes SEO easier” Anna Evans.

4. Connect with companies in your area

Svetlana Stankovic Small companies are advised not to imitate large companies.

“Find your niche and build relationships with other small businesses in your area. Engage with others doing something for your community. No matter how big a small business is, there are always unique topics to cover in a meaningful way,” she explains.

5. Share customer stories

Digital organic growth consultant Suhrud Potdar encourages entrepreneurs to start writing short stories about their day-to-day interactions with customers at any stage of their business, from inquiry and product comparison to actual sales or after-sales.

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“Make these stories a part of your website with your basic SEO app and share them on social media. Although it may seem simple and small at first, it can attract more people to your brand and it will take you a long way.”

Riddall agrees and tells the companies to “make it easier for customers by including reminders and links to your Google Business Profile, Facebook, or other relevant review pages.”

In fact, Amanda Lyman, director of SEO at Adept Marketing, says that your Google business profile may be more important to generating leads than your website.

“Be sure to fill it out completely. Make sure you use keywords in your business descriptions. Ask for reviews, and don’t forget to add and fill in all your services,” she suggests.

6. Be resourceful

“Everything you need to rank on Google is available to you when you do some strategic Google searches. The formula is there,” says Brandy Harworth, owner of LocalAdz.

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Riddall recommends small businesses and SEO professionals take advantage of the power of tools that automate and manage online review requests as reviews have a huge impact on local search or mapping package visibility but can take some time to manage.

“Review requests can be easily triggered based on specific customer actions, such as completed purchases or appointments.

Similar solutions can be used to help respond to reviews, which is also important in terms of showing business response.

Beyond increased organic authority and visibility, getting and responding to online reviews is an increasingly important driver of business growth,” he explains.

One thing that is certain about 2022 is that it brings continued uncertainty. However, those smaller companies that are tuned to the needs of customers and researchers and equipped to respond will make the biggest gains this year.

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