New YorkAnd January 12 2022 /PRNewswire/ – 5W Public Relations, one of the largest independently owned public relations firms in the United States, is known for strategic storytelling that amplifies targeted client campaigns for maximum impact and visibility. The 5W Beauty team wrapped up 2021 to celebrate historic coverage of philanthropic initiatives across a wide range of beauty clients – from sustainable, independent beauty leaders to holistic hair care giants.
Pioneering with a purpose over profit is an integral part of DNA Ethique, pioneers in renewable, plastic-free beauty. 5W proudly concluded its most popular 2021 US brand coverage in November by capitalizing on compelling consumer-driven facts about why this small independent brand is such a powerful force for the global good — from saving more than 15 million plastic bottles from landfill to Becoming a formal positive work atmosphere. Featured placements included a full-featured video dedicated to the brand with inside commentary on sustainable beauty Opera Dailyand Bustle and BuzzFeed, as well as coverage within the book with Cosmopolitan magazine rating Ethique on a bar that shouldn’t be without water to try. 5W’s creative storytelling resulted in extensive coverage of nearly 40 top-tier beauty, business, and environmental outlets in November alone.
Cult-favorite hair care brand It’s 10 Hair Care celebrated its 5th annual National Love Your Hair Day with a unique digital approach to reach its target audience. The annual campaign, rooted in philanthropy, was created by the founder/CEO Caroline Aronson Desire to give back to others while promoting self-love. 5W Think and help implement a $100,000 Giveaway for It’s 10 via Instagram contest, backed by many celebrity ambassadors and influencers including Justin SkyAnd Erica La PerleAnd Hannah BernerAnd Jana KramerAnd Spark LawrenceAnd Cheryl BurkeAnd Whitney RobbinsAnd Ryan Cummings And much more. Contest is over 20 thousand The winners were announced ahead of Thanksgiving, to help 10 families in need for the holiday season. 5W has spread the word widely, acquiring over 70 media and social sites, generating over 90 million media impressions and more than 21,000 new leads for the brand within one month.
The family operation at Pacific Shaving Company has prioritized giving back in every aspect of the business since its launch in 2002. More recently, 5W implemented strong media relations and a digital influencer campaign to welcome the launch of its latest initiative, #ShaveWithPurpose – the first color shaving creams for a cause. In just three months, the #ShaveWithPurpose campaign has garnered nearly 50 hits on media and social sites with influencers, and racked up over 152 million impressions. and counting. Feature coverage included top-tier earnings across beauty and personal care outlets such as Allure, The TODAY Show, Real Simple, NewBeauty and Us Weekly—resulting in instant, real-time sales of the new line.
Every day, the beauty team at 5W Public Relations leads impactful media campaigns and campaigns with unparalleled passion, conviction and expertise. “As we soar into 2022, we feel an incredible sense of honor to be a part of this storytelling journey for our customers’ missions and philanthropic endeavours,” 5WPR’s Chief Consumer Officer shared, Dara A. Bush. “We look forward to another impressive year ahead with big projects on the horizon.”
About PR 5W
5W Public Relations is a full-service public relations agency in New York City known for cutting-edge programs that address business, issues, and ideas. With over 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofits), B2B (Corporate Communication & Reputation Management), Public Affairs, Crisis Communications & Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W offers leading companies a resourceful, bold, results-based approach to communication. 5W received the 2020 PR Agency and CEO Award Ron TorosianHe was named Entrepreneur of the Year 2020 by the American Business Awards.
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