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5 Ways to Improve Your Social Media Branding and Sales Efforts

5 Ways to Improve Your Social Media Branding and Sales Efforts
Written by publishing team

Social media is a great tool for keeping brands in touch with their customers, but it can also be a powerful driver of direct sales activity.

Do you use social media to attract customers and increase sales?

If so, have you made sure that your social media profiles contribute to your sales funnel, rather than each as a separate component?

Here’s how you can ensure that your social media efforts are once again linked to increased sales for your business.

1. Planning for the future

When launching your brand, keep in mind that your website will be just one of many marketing channels. You will need a set of online assets to increase your visibility, and each of these assets will form another part of your sales funnel.

Given this, consistency is key, and you should look for a brand name that is ideally available across all major social media platforms as part of this approach.

In this way it guarantees the following:

  • Each profile will be recognized as part of your brand and thus contribute to overall brand recognition
  • Each profile will be labeled with your brand name, and will help you better control your branded search results

Namify is a brand name generator tool that checks name availability across Facebook, Twitter, Instagram, YouTube and Pinterest:

It’s a quick way to see how your name is being used or not, which can help guide your initial branding approach.

2. Build a consistent brand image

Aside from your brand name, your brand’s visual identity (logo and colors) is another powerful way to build brand recognition, and increase your presence on a larger scale.

Humans are highly visual, and we remember and recognize things through visual associations. This is due to the “pictorial superiority effect” which relates to the brain’s ability to retain visual information much easier than text:

pictorial superiority effect

Given this, your brand’s visual identity needs to be consistent across all of your social media profiles, and relate to that cognitive response.

Consider visual consistency across:

  • Avatars
  • Header photos for your channels and event pages
  • Your social media graphics
  • your ads

Visme has a useful feature that stores elements of your brand identity, and enables your team to apply these visual cues and embellishments to every asset they create. It will save you time by enabling you and your team to apply your own branded visuals to all your designs with just a few clicks.

Visme

3. Align your social media copy with your landing page

Social media marketing is spotty. People generally come to social platforms to see the latest updates from their friends and family, and links to your products and promotions are interrupting their activity.

This is where a strong and consistent brand identity can help people be more comfortable and confident when they find themselves on your page.

Think of every click that a social media update or advertisement drives to your site. Why would this social media user want to continue interacting with your page, instead of clicking the button to continue browsing their social media feed?

For example, in this Instagram ad, UPRIGHT uses the same visuals in both the ad creative and the linked landing page:

upright

By maintaining consistency, you are not only enhancing your brand but also giving more assurance to users that they have clicked on exactly what they were looking for, while also ensuring a less disruptive experience.

4. Use content reallocation

Retargeting content is one of the most effective ways to create brand recognition across channels, but instead of just reusing the same content across as many channels as possible, consider a more creative approach.

Each platform is different, and the ways people participate in each are different, which means you need to align with each app’s best practices to increase the attractiveness of your content.

For example, you can:

  • Post long content on your blog
  • Get all the visuals from your blog content and turn it into a slideshow (video) for use on Facebook, Instagram and YouTube
  • Get the main takeaways from your long-form content (like steps) and create a quick infographic to post on Pinterest
  • Take some key points from your content and turn it into a visual quote for use on Instagram, Facebook and Linkedin
  • Get all your visual quotes and turn them into an engaging social media video

The more assets you create, the more unique updates you will be able to collect, while increasing your brand awareness and increasing traffic to your site. And since you used your original article as a basis, people who click on your social media links will likely feel more comfortable interacting with your site.

There are many tools that can help you build an effective content repackaging strategy, including Canva, Visme, and Haikudeck.

If you need help coming up with ideas on how to expand and repurpose your content, you can also do a quick search in the text optimizer. The tool uses semantic analysis to suggest unique angles to use in your content reconfiguration strategy:

Text Enhancer

5. Personalize your landing page

Personalizing marketing means providing different user experiences based on everyone’s previous interactions with your brand.

There are various ways to use personalization in your social media sales funnel. One of the most obvious ways is to use the Facebook Pixel, which captures data about the people who visit and interact with your website, and then enables you to reach them with more personalized promotions based on their specific actions.

Finteza is another marketing personalization tool, which enables you to adjust your calls to action based on the traffic source, location and previous interaction of your users.

deceive

Social media platforms can boost brand recognition, direct sales — and social media marketing is in full force when you use both at once. Think of and update each of your social media posts in terms of your brand identity: “How will you contribute to my brand’s overall image and how will you help increase my brand awareness?”

Looking at the bigger picture can have a huge impact in enhancing your marketing and sales efforts.

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publishing team