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Marketing helps create your brand image, promote your service, reach potential customers, engage existing customers, increase sales, and drive growth.
With tens of thousands of companies offering these services all over the world, deciding on the best agency to hire is not an easy task.
To help you make the best decision, let’s start with the right questions…
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Credibility through social proof
A quick way to filter out scam agencies is to take a look at their experience and the social proof they have provided to build credibility. If they claim to have experience in your industry, make sure their portfolio shows that. Check out their clients’ testimonials about independent review aggregators and o due diligence by speaking with previous clients.
Pay attention to the marketing channels they use to promote their services. Watch their brand, website, ads, social media, and customer interactions. Evaluate the quality, creativity and effectiveness of their work through it. If they can do it for themselves, they can do it for you.
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Avoid a one-size-fits-all approach
Be wary of agencies trying to sell you template solutions. This is usually the downside to hiring an agency that specializes in your field. Since they’ve delivered so many projects, they may feel that your company is no different. If their initial proposal is too generic, with no research and planning, they will likely offer regular services.
Be aware of unreasonably low prices and exceptionally high claims
If a company offers you a very low cost compared to the competition, does it promise instant organic growth or unrealistic sales customers? Think again. These may seem attractive assumptions but are, in most cases, widely inaccurate. Get a marketing plan roadmap, discuss lead qualification and ask questions about prospects.
intellectual property ownership
Ensure that the ideas, assets, or other collaborative output conceived and created is the legitimate property of the company employing the agency. They simply belong to you and should be under your discretion and control. If the agency is suspicious about equity, it’s time to reconsider.
Work on the best deal
Start with a Request for Proposal (RFP). Each agency will then provide you with a proposed technical and financial solution and time frame. Review the proposal and ask questions. Gain clarity on processes, team structure, and communication. You can ask companies to prepare a sales promotion or arrange a marketing consultation. If you like the agency approach but have two excellent contenders, go ahead and give it a try. A small paid project that fulfills part of a business goal can be a unique test.
Finding the right professionals for your company may take some time, but it is well worth the effort.
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