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35% of Growth to Originate from North America for Marketing Consulting Market | Impact and Recovery Report | Evolving Opportunities and New Market Possibilities Post-Pandemic

35% of Growth to Originate from North America for Marketing Consulting Market | Impact and Recovery Report | Evolving Opportunities and New Market Possibilities Post-Pandemic
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New YorkAnd December 10, 2021 /PRNewswire/ – The value of the marketing consulting market is set to grow by 3.83 billion US dollars, at a compound annual growth rate of 4.75% from 2021 to 2026, according to the latest report by Technavio.

Attractive Opportunities in Marketing Consulting Market by Service and Geography – Forecast and Analysis 2022-2026

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  • Bain & Co.- The company also offers marketing consulting solutions that help transform marketing with a working and proven suite of analytics, customer-centric data insights, and testing and learning approaches, under the brand name Bain and company.

  • BearingPoint Holding BV- The company offers marketing consulting solutions that generate sustainable growth by defining the best marketing strategy by focusing on customer needs, innovating with new value propositions, and customizing customer engagement through accurate marketing enablers to maximize ROI for the digital campaign with the help and knowledge of certified digital marketing platform consultants, under the brand name BearingPoint Holding.

  • Boston Consulting Group – Under the Boston Consulting brand name, the company provides marketing consulting solutions by balancing go-to-market innovations with traditional sales force leverage and creating value propositions and experiences that resonate with clients.

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One of the main factors driving the growth in the marketing consulting market is the growing need to improve the digital customer experience. With the increasing competition in the market, marketing consulting firms are under constant pressure to provide services in accordance with changing demand from customers at reasonable prices, which has encouraged organizations to improve the efficiency of their marketing campaigns and operations by providing information to the target audience. Marketing automation software analyzes enterprise-wide marketing data based on facts and provides statistical alerts to companies to make marketing investment decisions. It has become imperative for organizations to effectively manage the digital experience of customers to retain existing customers and attract new ones. In addition, clients perform thorough secondary research on areas related to the latest technology updates and reviews before making any purchasing decisions in the company. Hence, there is a need for marketing consulting firms to provide clients with a cutting edge digital experience.

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The increasing risks related to data security and privacy will pose a major challenge to the marketing consulting market during the forecast period. Cloud-based marketing automation software is a convenient and cost-effective solution for marketing consulting management. However, organizations will move their data or information to the cloud only if the services are secure and reliable. The adoption of cloud-based marketing automation software reduces the center’s control over data, and marketing consulting firms become more dependent on cloud computing service providers. The risk of information leakage is also high, which could lead to data misuse or tampering. Therefore, growing data security concerns are forcing many organizations to delay the adoption of cloud-based marketing automation software in marketing consulting firms. Marketing consulting firms care about security and are introducing measures to prevent any security breach, as it greatly affects their productivity and reputation.

Marketing Consulting Market: Segmentation Analysis

This market research report segments the Marketing Consulting Market by service (MMICS, SDCS, etc.), geography (North AmericaAnd Europeand APAC and MEA and South America).

35% of the market growth will come from North America during the forecast period. United States and Canada are the main markets for marketing consultancy in North America. The market growth in this region will be faster than the market growth in the Asia Pacific, Middle East, Africa and South America regions. The emergence of digital consulting in the marketing consulting market and the emergence of globalization will facilitate the growth of the marketing consulting market in North America during the forecast period.

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Some of the main topics covered in the report include:

Market Challenges

Market Drivers

Market trends

landscape seller

Marketing Consulting Market Scope

Report coverage


page number


base year


prediction period


Growth Momentum and CAGR

Accelerate at a compound annual growth rate of 4.75%

Market Growth 2022-2026

$3.83 billion

Market Structure, Market Structure


Annual Growth (%)


Regional Analysis

North America, Europe, Asia Pacific, Middle East, Africa and South America

Market share performance

North America 35%

Main consuming countries

The United States, China, Germany, the United Kingdom, and Canada

Competitive scene

Leading companies, competitive strategies and scope of consumer engagement

Company Profile

Bain and Co., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP

market dynamics

Key market analysis, market growth triggers and obstacles, analysis of fast-growing and slow-growing segments, impact of COVID-19 and future consumer dynamics, market status analysis for the forecast period

field of personalization

If our report doesn’t include the data you’re looking for, you can access our analysts and customize the segments.

About Technavio

Technavio is a global leader in technology research and consulting. Their research and analysis focus on emerging market trends and provide actionable insights to help companies identify market opportunities and develop effective strategies to improve their market positions.

With over 500 dedicated analysts, Technavio’s reporting library consists of more than 17,000 reports and statistics, covering 800 technologies, spanning across 50 countries. Their client base consists of organizations of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in current and potential markets and to assess their competitive positions within changing market scenarios. .


Technavio Research
Jesse Maeda
Marketing and Media Executive
United States: +1844364 1100
United Kingdom: +44 203893 3200

Technavio (PRNewsfoto / Technavio)

Technavio (PRNewsfoto / Technavio)



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